The scramble for this fall's book promotion is about to get underway. Whether you're a new author, new publisher, or just someone who's been in this business a long time, you probably understand the reality here. With nearly 300,000 books published every year, it takes real know-how and promotional intensity to

A Publisher’s Necessary Evil? Ye Olde Dreaded ReviewerFilm Fodder - 9 hours agoComic book publishers do a lot of things to spread the word about their books. If they did enough, and did it right, there would be almost zero need for ...Source:A Publisher’s Necessary Evil? Ye Olde Dreaded Reviewer -

Publishers eye online sales in digital era Jakarta Post, Indonesia - Jul 2, 2008 Cybermarketing represents an inevitable step into the future for book publishers like us," Putut said. Putut cited research done in the United States ... Source:Publishers eye online sales in digital era - Jakarta Post

This summer's trilogy of truthSeattle Times, United States - Jun 30, 2008In this brave new world of YouTube, Facebook and 400 cable channels, book publishers are fretting about... By David Sirota The future of the media is cloudy ...Source:This summer's trilogy of truth - Seattle Times

An Interview with Debran RowlandINTHEFRAY Magazine - 19 hours agoOnce upon a time, the print media and many book publishers saw themselves as public services. They had to stay in the black. But they weren't preoccupied ...Source:An Interview with Debran Rowland - INTHEFRAY Magazine

Celebrities? Sadly they’re all booked up by publishersSunday Herald, UK - Jun 14, 2008Book publishers, these days, like the TV industry and every other profit-driven industry, don't do "risk" any more. They do "easiest route to the million ...Source:Celebrities? Sadly they’re all booked up by publishers - Sunday Herald

The Bookseller (subscription)Charkin: low profits a digital hurdleThe Bookseller (subscription), UK - Jun 18, 2008General book publishers have to get off their backsides and learn about digital." Also at the CLA seminar, which was held at London’s City Hall, ...Source:Charkin: low profits a digital hurdle - The Bookseller (subscription)

LeapFrog lets kids play tag to readIndianapolis Star, United States - 4 hours agoLeapFrog has partnered with a number of book publishers to bring some of the best children's classics to this new reading format. You can buy "Chicka Chicka ...Source:LeapFrog lets kids play tag to read - Indianapolis Star

This is a look inside a "semi-subsidy" book publisher. Yes it can be a nice service but it's important to keep in mind that having stacks of books published in your garage is one thing, and being in Borders is another! From another perspecive, it can be handy to

US publishers plan wave of Obama books this summer and fallThe Canadian Press, NEW YORK - 26 minutes agoNEW YORK — Book publishers aren't waiting for a concession speech. Several works about Senator Barack Obama, the Democrats' presumptive presidential ...Source:US publishers plan wave of Obama books this summer and fall - The